Table Of Content :
1. What is coupon?
2. Why coupon is used?
3. How many types of coupon?
4. What Are the Rules for Creating Coupons?
5. What Are the Methods for Generating Coupons?
6. Why Is Professional Coupon Design Vital for Brand Trust?
7. Benefits of using WhatsApp for sending coupons/vouchers.
8. Best Real life Examples
What is coupon?
Coupons are a powerful marketing technique used by sellers to make products available at an affordable price range. They create a mindset among consumers, attracting them towards offers and discounts. Coupons help in providing special discounts and are applied during the transaction. Retailers mostly use them on online shopping platforms, especially during festive seasons, to attract customers and boost sales. Nowadays, digital coupons with barcodes, QR codes, or promotional codes are more prevalent, making the process of shopping more convenient.
Why coupon is used?
With time, people have increasingly turned to online shopping, finding it convenient to purchase multiple items at discounted prices. This is a tactic that retailers use to provide customers with exceptional discounts and to retain their loyalty in the long run.
A coupon serves as an incentive for people, allowing them to make additional purchases while saving money, sometimes even enabling them to buy two items for the price of one. Some events offer selected customers extra discounts, making them feel privileged and enhancing their shopping experience.
Hence, it's a win-win situation for both businesses and customers. Using coupons drives sales for businesses while saving costs for customers
How many types of coupon?
Receiving coupon codes during celebrations or festive times is like a shopping bonus. There are specific ways to create eye-catching coupons to excite customers about using them. Always choose the type of coupon that aligns with your business goals. Common coupon types include:
1. Percentage Discounts:
Offer a specific percentage off the purchase price, for example, 20% off on your purchase.
2. Fixed Amount Discounts:
Provide a set rupee amount off the total, like ₹100 off on any item today.
3. Buy One Get One (BOGO):
Offer a free or discounted item with a purchase, such as buy one item, get one free.
4. Free Shipping:
Waive the shipping cost for orders, for instance, waive shipping fees on purchase orders above ₹500.
5. Bundled Deals:
Combine multiple products at a discounted price, like buying a combo of products at a discounted rate.
What Are the Rules for Creating Coupons?
When creating coupon codes or promo codes, it's crucial to define the objectives clearly. This includes specifying the discounts, products eligible for offers, any deals, and whether the promotion is targeted at a specific customer segment or available to everyone.
Certain details are important to consider such as:
1. Coupon Value:
Determine the discount amount or percentage (e.g., ₹5 off, 15% off).
2. Minimum Purchase Amount:
Specify whether a minimum spend is required to use the coupon.
3. Expiration Date:
Set a deadline for when the coupon becomes invalid.
4. Product Eligibility:
Indicate which products or categories are eligible for the discount.
5. Unique Coupon Code:
Generate a unique code in the form of letters or numbers related to the promotion, which customers will use during checkout (e.g., NEWORDER100OFF).
6. Design Coupon Graphics:
Create visually appealing coupon graphics. Coupon should be eye-catching and clearly display the terms and conditions. The design should align with your brand's aesthetics. You can use design tools or hire a graphic designer if needed.
It's crucial to adhere to WhatsApp's guidelines and policies when creating and sending coupon templates.
1.Codes must not exceed 15 characters.
2. It has a pre-built text button that cannot be customized.
3. Coupon code templates are currently not available in the WhatsApp web client. You need to create them on your own.
4. Each template should have only one coupon code, as the copy code button can copy only one code for each template.
What Are the Methods for Generating Coupons?
What Are the Methods for Generating Coupons?
There are many applications, dedicated software, and tools are available both online and offline for creating innovative coupon designs.
1. Coupon Software:
Various coupon management plugins for e-commerce platforms, such as WooCommerce, Shopify, and Magento, are available to create and efficiently manage coupons. Dedicated software like Voucherify and Couponler can also be beneficial.
2. Website Builders:
Some website builders offer built-in coupon generation features for e-commerce platforms. They provide user-friendly tools to create coupons for online stores. For instance, WooCommerce and Shopify offer such capabilities.
3. Print Designing:
Common design software like Canva, Adobe Photoshop, and Adobe InDesign are widely used. They offer predefined templates and are easy to use for anyone.
4. Online Applications:
Online tools and websites provide coupon generation services without the need for specialized software. Examples include CouponQRCode and Zoho Campaigns.
Why Is Professional Coupon Design Vital for Brand Trust?
It is crucial for any business to be caution when sending coupon codes, as there are numerous scams and frauds in the market that can easily clone your profile, confusing customers and stealing their data. To provide assurance to your recipients and confidence in the use of your codes, follow these tips:
1. Send codes only to individuals who have willingly shared their contact details, actively engage with your products/services, and express interest in receiving brand notifications.
2. Ensure that coupons are sent from contact numbers displayed on the website or social media profiles. This guarantees the authenticity of the message source.
3. Always use the brand logo as your profile picture and include the brand's name, contact details, and address.
4. Maintain consistency in tone, writing style, graphics, colors, and fonts to align with your brand's communication style, making it easily recognizable to users.
5. After a user redeems the code, send a confirmation message to reassure them that the message is from a trusted and reliable source, and it's safe to use.
7 Benefits of using WhatsApp for sending coupons/vouchers
1. Using mobile devices for online shopping is increasingly common, and sending coupons directly to WhatsApp provides an immediate way to access and utilize codes.
2. Broadcasting coupons in bulk through WhatsApp is simple, as it boasts the highest open rate among all other apps.
3. E-coupons are significantly more cost-effective than printing and physical distribution. Sending them via WhatsApp saves both money and time, while offering the advantage of unlimited broadcasting with WhatsApp Business API.
4. Customized coupons can be sent while interacting with customers, allowing them to avail the offer immediately and contributing to increased sales.
5. Click-to-redeem coupons are user-friendly and easy to redeem.
6. Choose your engagement platform wisely; platforms like WhatsApp exhibit high user engagement ratios, ranging from 80% to 90%.
7. Easily segment your target market and send relevant gift coupons via WhatsApp, increasing the likelihood of redemption.
Best Real life Examples
In the market, there are numerous prominent players such as Amazon, Myntra, Nykaa, Flipkart, Swiggy, Zomato, and many more. These companies frequently launch major sales during festive seasons. Each year, they host substantial festive sales to allow a wide audience to benefit from these offers and drive increased sales. Here are some of the well-known players:
Amazon: Amazon Prime Promotional Code offers maximum discounts to its prime members. During the Amazon Great Indian Festival sale, they provide a variety of deals and offers in the form of coupons.
Myntra: Myntra offers various gift vouchers that can be shared or gifted to your loved ones.
Flipkart: Flipkart's Big Billion Day offers numerous promotional codes and discount codes for shoppers to make the most of the sale.
Swiggy & Zomato: These food delivery platforms provide amazing coupon offers, which can be obtained through ordering a certain amount, transaction mode offers, bank promotions, first order codes, and more. Swiggy Super and Zomato Gold are the most popular subscriptions that offer fantastic discounts to their customers.
There are several travel, ticket booking, and OTT platforms, use coupon codes, vouchers, and promotional codes to engage customers for the long term. This is one of the most cost-effective methods to leverage sales and garner customer support. People enjoy making purchases when discounts and complimentary products are offered. Therefore, it's essential to comprehend the behavioral aspects of creating coupons, especially for SMEs and SMBs.
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