In today's business world, social media is a platform where you can do good marketing by telling the features of your product and there are many marketing software on this social media platform, using which you can increase brand awareness among your customers as much as possible.
These are such tools which are easy to use as well as available at affordable price and some marketing software also provide you their service on free trial basis like Vertex Suite, Wati, BusinessOnBot, Msg91, Karix etc. So that you can experience the services of marketing tools.
Now in the series, WhatsApp marketing software is a tool with the help of which businesses have been designed to take advantage of WhatsApp for marketing and communication. With its help, businesses automate messages, personalize campaigns, and increase customer engagement.
With its help, businesses can send bulk messages to their customers with the help of text, images, videos, documents, location etc. Along with this, businesses can create customer loyalty by sending personalized messages like discount offers, coupon offers to attract their customers.
Let us tell you its features
I. Automated messages: In this, you can automatically schedule and send messages.
2. Personalized campaigns: You can send personalized messages to customers according to their interest.
3. Chatbots and AI: With AI-powered chatbots, customer queries can be easily handled.
4. Broadcast messages: One message can be sent to multiple recipients for marketing purposes.
5. Two-way communication: With its help, you can engage customers in real-time conversation.
6. Media support: It allows you to share images, videos, documents and audio with the help of its platform.
7. Analytics and Reporting: Track message delivery and campaign performance through a centralized dashboard.
8. Integrations: It also allows you to connect to existing systems, CRMs, and other business tools.
Here Are the Best WhatsApp marketing Software 2024
WhatsApp's WhatsApp Business API is playing an important role in connecting customers and creating brand awareness in today's digital marketing landscape. Here are some of the best WhatsApp marketing services that offer WhatsApp Business API in 2024, highlighting their features, benefits, and pricing so that you can make an informed choice.
(I) WATI (WhatsApp Team Inbox):
Wati is a well-known WhatsApp API provider in the international business world. Its WhatsApp marketing software is designed for small to medium-sized businesses. Its customized interface gives businesses an easy-to-use platform.
Key Features
#. Automated Responses: Its AI helps create automated workflows to quickly respond to common customer queries.
#. Multi-agent support: Shared team inbox to answer customer queries in real-time allows multiple agents to handle customer interactions efficiently.
#. Detailed analytics: Its centralized dashboard helps in accessing real-time analysis, analytics, and reports to measure the performance of your campaigns.
#. CRM integration: Facilitates integration with your existing systems to centralize all customer data.
Benefits
#. Ease of use: Its user interface is easy to understand and works with minimal training.
#. Scalability: The pricing of its services can be decided based on the business requirements.
#. Increased engagement: Its advanced marketing tools help in doing personalized marketing which saves business time.
Pricing
WATI allows you to start working with $49 per month which makes it affordable for small businesses and offers advanced features for large businesses.
(2) Gupshup
Gupshup is a very popular and versatile messaging platform that supports other messaging channels along with WhatsApp Business API. It is known for its extensive customization options and AI-powered chatbots.
Key Features
#. Rich Media Support: It allows sending images, videos, and documents to make your messages more engaging when used correctly.
#. AI-powered Chatbot: Its AI-powered chatbot enhances customer service and answers customer queries in real-time.
#. Multi-channel messaging: Its centralized dashboard helps manage customer communications across multiple platforms.
#. Real-time Analytics: Its real-time data analysis model improves decision making through a rich report.
Benefits :
#. Customization: It is capable of providing highly customizable workflows and messaging templates in the market.
#. Automation: Its superior automation features reduce the need for manual intervention.
#. Wider reach: Its versatile multi-channel capabilities ensure you can reach customers on their preferred platforms.
Pricing
Gupshup primarily offers a pay-as-you-go pricing model, making it cost-effective for businesses with varying messaging volumes. Detailed pricing is available on request based on specific business needs.
(3) Twilio
Twilio is a leading cloud communication platform in the WhatsApp marketing software category whose centralized platform provides a superior WhatsApp Business API solution. It is known for its efficient work and extensive developer support.
Its key features
#. Programmable messaging: Drag & drop message flow makes it easy to work.
#. Extensive API documentation: It provides extensive resources and support for developers.
#. Real-time updates: Its accurate dashboard helps in instant delivery and status updates for messages.
#. Integrations: Easy integration with a wide range of existing business platforms.
Benefits
#. Reliability: The service is highly secure and reliable with a robust global infrastructure.
#. Developer-friendly: Custom changes can be made by developers based on business requirements.
#. Scalability: It is ideal for businesses looking to scale their communication efforts with the help of its platform.
Pricing
The pricing of its service is transparent and usage-based, starting at $0.005 per message. Additional costs may apply for advanced features and higher usage volumes.
(4) Karix
It is a well-established messaging solution provider that offers a powerful WhatsApp API platform customized for businesses across various industries such as e-commerce, healthcare, banking, etc.
Key Features
#. Omni-channel support: Its WhatsApp API service helps to integrate with other channels.
#. AI Chatbot: It helps to automate customer responses and handle customer queries efficiently.
#. Analytics: Provides analytics dashboard to analyze data accurately.
#. Integrations: It also enables integration of WhatsApp with your existing systems.
Benefits
Comprehensive solution: Its existing system offers a wide range of features to support all aspects of customer communication. Each of its tools provides a highly user-friendly work flow.
Scalability: It gives you flexible plans that grow with your business over time.
Efficiency: It streamlines communication processes, improving customer satisfaction.
Pricing
The pricing of its services is customized based on the needs of the business.
(5). Infobip
Infobip is a business platform known for its WhatsApp API service. It is designed to meet the needs of small to large enterprises.
Benefits
#. Worldwide reach: It offers infrastructure and strong international presence.
#. Cutting edge features: It offers a wide set of features to meet advanced communication needs.
#. User friendly: It focuses on improving customer engagement and has easy user application.
Pricing:
Its pricing system is the same from the smallest businesses to large businesses. You will have to talk to them for this.
For a better marketing strategy, WhatsApp marketing software & tools can help you a lot in the growth of your business, so take your business one step ahead, whether you have a small business or a big one, for every type of business, the service of WhatsApp Business API will work with a better result.
